New research project: Working together to make toys more safe and sustainable!

Good news, NWO (Dutch National Research Agenda) approved ’TOYS’, a consortium designated to transform the toy landscape: from toxic materials and linear use to safer materials and circular use of toys.

The UvA will lead the consortium. Our colleague dr. Fabiola Müller will lead the workpackage on behavior – one of the key components of the project. She and her colleagues will study which determinants shape family’s current toy behavior, barriers towards adoption of toys made of new material and how circular toy behavior (e.g., repair, share, reuse) can be facilitated. Once they understood which determinants are key, they will develop and test interventions to stimulate the target behavior, focused on communication, behavior, rules and regulations.

Fabiola is looking forward to work on this ambitious project, applying her expertise in behavior change, tailored communication, sustainability, and her commitment to inclusivity – aiming to include families from various backgrounds.

NWO made a video to put the project in the spotlight. Watch the video down below (english subtitles available) to see Fabiola and her colleagues talk about the project and their commitment to contribute to safer and sustainable toys!